ZINC Enterprise is our comprehensive SEO service that drives keyword ranking increases through an advanced, customized SEO process. We get more targeted traffic to your website. We accomplish this by using a specific process to maximize your easy wins, build quality authoritative links, and develop SEO-optimized content.
Our methodology is highly advanced. We identify many areas of your online presence and your competition while populating hundreds of key phrases and subjects to select a small percentage based on “Keyword/Phrase Intent.” Keyword Intent is where other agencies fall short and is where we can deliver traffic to your site that converts.
The reason this is important is that it will be complicated to rank for your chosen keyword if your content doesn’t meet the search intent for that keyword.
Google often changes the search results for a keyword based on what they think the correct search intent is and often displays more informational-type pages vs. transactional pages. For example, in the past, if someone searched for a health supplement, Google might have seen the search intent as “transactional,” meaning people wanted to buy the product and therefore displayed product pages. It was easy for a brand that sold health supplements to rank its product pages for that keyword. But then Google changed the keyword intent to “informational,” and now only articles about the supplement are ranking. It would be challenging for a brand to rank a product page there. Even though it’s the same keyword, because Google now sees the search intent differently, you’ll need to create a different type of content. This is a prevalent scenario and why creating long-form content around your products or services gives you a higher chance of ranking versus trying to rank your product or service pages.