local seo company


Market Research

Keyword analysis & strategy to identify the competitions strategy, your best keywords and current performance.


Onpage Optimization

Onpage optimization (AKA on-page/site SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.


Offpage Optimization

Offpage (off site) optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings.


SEO Reporting

We custom tailor our reporting for your organization, only delivering on metrics and KPI’s that you care about.  Always identifying deliverables and movement, we ensure your reports makes sense.

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We start our SEO services by preparing your website.  Month one we engage in work that targets broken area’s on your website, modify the coding, drop in proprietary software that will make your site scream louder than a Lambo Huracan.

Market Research

We take a deep dive into what your competitors are doing, right and wrong. Our artificial intelligence software with machine learning capabilities provide us with data which allows us to make the right decisions the first time.  No A/B testing.  A/B testing is for agencies that guess.

Website Architecture Optimization

Google, like all other search engines, have hundreds of data points that “grade” your site.  These algorithms mirror and echo what humans think.  That said, we scrape that big data that is created by millions of lines of code, arrange your site information in a way that not only satisfies your visitors for higher conversion, but also makes the search engines tear up.

Content Strategy & Optimization

Lets face it, we have all been on those websites with the same content, the same images with the same group of people huddled up.  We replaced the “girl with the headset” with amazing content that satisfies real people.  Content that pulls emotion and connects on a level that drives conversion.

Backlink Strategy

Links are basically a referral.  Think about LinkedIn. You get a recommendation from a colleague, BUT, it’s from a old college buddy with little influence.  You think that referral would be as good as a referral, say from a business partner from MIT?  Backlinks are the same.  We only deliver and acquire links from “the business partner from MIT”.

Conversion Rate Optimization (CRO)

This is where we dive into your analytics and troubleshoot.  We find area’s that raise flags and show lagging performance and make it right.  We take that data from analytics and pair it up with the design of each of the pages we look at, giving us information needed to make proper changes quickly and effectively.

SEO gets a lot easier when you approach it with the goal of creating the best damn piece of content on the web for a topic. That means putting in the work, understanding people, and legitimately wanting to help them. That means giving up the hacks, the spam, and the corner-cutting. If you want to build something sustainable, you need to build a brand. And you don’t build a brand by cutting corners.

Kirk Musick, MS, MBA, CEO @ ZINC Digital of Miami