Here are the most interesting content marketing statistics we think you should know.

1. 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing (HubSpot).
2. 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy (Content Marketing Institute).
3. 69% of marketers actively invest time in SEO (HubSpot).
4. 60% of marketers report that content marketing generates demand/leads. In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers (CMI).
5. Video is the primary form of marketing media being created in 2021, followed by blogs (used by more than half of marketing teams), then infographics (HubSpot).
6. 73% of people admit to skimming blog posts, while 27% consume them thoroughly (HubSpot).
7. 71% of marketers say that targeting strategic keywords is their top SEO tactic  (HubSpot).
8. 51% of the businesses that invest in content marketing publish content every day (The Manifest).
9. Although 32% of respondents say they are overwhelmed by the amount of content available, a majority (44%) say they typically consume three to five pieces of content before engaging with a vendor (DemandGen).
10. 69% of respondents prefer to learn about a product or service from a short video. 18% prefer to read a text-based article, website, or post. 4% prefer to view an infographic. 3% prefer to download an ebook or manual. 3% prefer to attend a webinar or pitch. 2% prefer to receive a sales call or demo (Wyzowl).
11. 81% of marketers view content as a core business strategy (CMI).