Technical SEO is critical for your website’s success. Here are 10 tips to help you achieve higher rankings in search engines.
Use Schema markup to make your site search engine-friendly
Schema markup is a form of microdata that can be added to a website’s HTML code to provide additional information to search engines about the content on the website. Schema markup helps search engines better understand the context of the content on a website, which can lead to more relevant search results for users. Schema markup uses a standardized vocabulary of tags, or “schemas,” that can be added to the HTML code of a website to provide structured data about the content on the page.
Schema markup is important because it can help improve a website’s visibility in search engine results pages (SERPs). When search engines understand the content on a website better, they can provide more relevant search results to users. This can lead to higher click-through rates and increased traffic to the website. Schema markup can also be used to provide additional information about a business, such as contact information, hours of operation, and reviews. This can help improve a business’s visibility in local search results and can help attract more customers.
In addition to improving search engine visibility, schema markup can also be used to enhance the appearance of search results. When schema markup is used, search engines can display additional information in the search results, such as ratings, reviews, and images. This can help make a website stand out in the search results and can help attract more clicks from users. Overall, schema markup is an important tool for improving search engine visibility and providing users with more relevant and useful search results.
Optimize your content for mobile devices
It seems that everyone is talking about optimizing content for mobile devices these days. But what exactly does this mean? In a nutshell, optimizing your content for mobile devices means making it as easy as possible to read and navigate. This can involve adjusting the text size, formatting and spacing, and making sure all links work properly.
Search engines reward websites with a good mobile-friendly design in several ways. With the increasing use of mobile devices for browsing the internet, search engines are placing more importance on mobile-friendly design as a ranking factor. Here are some ways in which search engines reward websites with a good mobile-friendly design:
- Improved search rankings: Search engines like Google prioritize mobile-friendly websites in search results, which means that websites with a mobile-friendly design are more likely to rank higher in search results. This can result in increased visibility and traffic to the website.
- Better user experience: A mobile-friendly design provides a better user experience for visitors to the website. This includes fast loading times, easy navigation, and optimized content. Websites that provide a better user experience are more likely to be rewarded with increased traffic, engagement, and conversions.
- Increased mobile traffic: A mobile-friendly design can help attract more mobile traffic to the website. This is because mobile users are more likely to visit websites that are optimized for their devices and provide a better user experience. Increased mobile traffic can lead to increased engagement and conversions.
Higher click-through rates: A mobile-friendly design can result in higher click-through rates from search results. This is because mobile-friendly websites are more likely to be displayed prominently in search results, which can lead to more clicks from users.
Overall, search engines reward websites with a good mobile-friendly design by prioritizing them in search results, improving user experience, increasing mobile traffic, and increasing click-through rates. Therefore, it’s important for websites to ensure that they have a mobile-friendly design to remain competitive in the search rankings and attract more visitors.
Use descriptive titles and meta descriptions
This is a highly overlooked part of doing good SEO and make for quick wins. Do you think descriptive titles and meta descriptions are important for SEO? Yes, they are! Titles and descriptions help people understand your content better, which can improve your click-through rates (CTRs). In addition, effective titles and descriptions can help you rank higher in search engine results pages (SERPs), so it’s definitely worth taking the time to create them.
Optimizing title tags and meta descriptions can improve organic traffic and increase the likelihood of being placed in rich snippets in the following ways:
- Better visibility in search results: A well-optimized title tag and meta description can increase the likelihood of your website appearing in the top search results for a particular query. This can help to attract more clicks and drive more traffic to your website.
- Improved relevance: Search engines use title tags and meta descriptions to understand what your webpage is about. By optimizing these elements, you can help search engines to better understand the content on your webpage, which can improve the relevance of your website in search results.
- Higher click-through rates: A well-crafted title tag and meta description can help to entice users to click on your search result instead of competitors’ results. This can lead to higher click-through rates and more traffic to your website.
- Increased chances of being featured in rich snippets: Rich snippets are enhanced search results that provide additional information to users. By optimizing your title tags and meta descriptions, you can increase the chances of your website being featured in rich snippets, which can provide more visibility and attract more clicks to your website.
Overall, optimizing title tags and meta descriptions is an important component of SEO that can help to improve the visibility, relevance, and click-through rates of your website in search results, leading to increased organic traffic and more opportunities to be featured in rich snippets.
Add alt tags to images
Adding alternate text to your images can increase the visibility of your content on search engine results pages (SERPs). Alternate text is a description that appears next to an image when it’s displayed in a web browser. Not only does adding alternate text help you improve the overall appearance of your website, it can also help people find additional information about the image, such as its title and keywords.
5. Use hreflang tags wisely
Hreflang tags are a great way to make your pages more international. But using them wisely can make your site more search engine friendly.
For example, if you have a English website and you want to include Spanish content, you would add a hreflang tag for “es” to your pages. This tells Google that the pages with this tag are about Spanish content. Google will then use this information to rank the Spanish pages higher in searches for “Spanish.”
Avoid duplicate content penalties
It seems like every day there is a new article warning people about the dangers of duplicate content penalties. But what are they, and how can you avoid them? Duplicate content is any content that is similar to existing content on your website. This can include text, images, and even whole sections of your website.
Duplicate content penalties can occur for a number of reasons. If you’re publishing the same information on different pages or in different locations on your website, you may run into trouble. Google also takes duplicate content seriously because it can lead to lower traffic and ranking for your site.
To avoid these penalties, make sure that all of your content is original and unique. This means creating new ideas rather than simply copying and pasting from other sources. It might take a little more time up front but it will definitely pay off in terms of SEO rankings and traffic growth down the road.
Monitor your site analytics regularly
It’s a good idea to monitor your website analytics regularly in order to get an accurate picture of how people are interacting with your site. This information can help you improve your website and marketing efforts.
Yes, it’s a good idea to monitor your site analytics regularly. Doing so will give you a snapshot of how your site is performing and help you make necessary changes to improve traffic and conversions. Below are platforms we use for our own clients weekly, sometimes all day (big fans of SEMRush/Linkgraph/ScreamingFrog):
- Screaming Frog
- Google Webmaster Tools (Console)
- Bing Webmaster Tools
- Google Analytics
- Bing Clarity
Get a technical SEO audit from experts
Why would you want to get a technical SEO audit from experts? After all, if your website is running on outdated technology and your pages are not ranking as well as they could be, wouldn’t it make more sense to bring in an outside team of experts to help you speed up the process and get your website up to par? Here are some reasons why getting a technical SEO audit from experts might be the right move for you:
- A technical SEO audit will identify any potential issues with your website’s technology. This can include things like outdated software or coding errors that can negatively impact your rankings. By addressing these issues early on, you can save yourself a lot of time and frustration down the road.
- A technical SEO audit will also provide recommendations for improving your website’s ranking performance. This information can come in handy if you’re not seeing the results that you hoped for when it comes to traffic and conversions. The experts on staff at a technical SEO company will have the knowledge and resources necessary to help you reach your goals quickly and effectively.
Keep up with the latest trends in search engine optimization
Staying up to date with the latest trends in search engine optimization (SEO) is essential for maintaining a successful digital marketing strategy. SEO is constantly evolving, and what worked in the past may not be effective today. Here are a few ways to keep up with the latest trends in SEO:
- Follow reputable SEO blogs and websites: There are many SEO blogs and websites that provide up-to-date information on the latest SEO trends, algorithm updates, and best practices. Some of the most popular SEO blogs include Moz, Search Engine Journal, and Search Engine Land. These websites offer a wealth of information and can help you stay up to date with the latest SEO news.
- Attend SEO conferences and events: Attending SEO conferences and events can provide you with valuable insights into the latest trends and best practices in SEO. These events are also a great opportunity to network with other SEO professionals and learn from their experiences.
- Join SEO communities and forums: Joining SEO communities and forums can provide you with access to a wealth of information and insights from other SEO professionals. These communities and forums are a great place to ask questions, share ideas, and stay up to date with the latest SEO trends.
Be patient – it takes time!
The amount of time it takes for SEO to work can vary depending on several factors, such as the competitiveness of the keyword, the quality of the website’s content, and the website’s authority and domain age. Generally, it can take several months to see noticeable results from SEO efforts. However, it’s important to note that SEO is an ongoing process, and it’s not something that can be done once and forgotten about. It requires consistent effort and optimization to maintain and improve search engine rankings.
When it comes to Shopify SEO, the time it takes to see results can vary based on the size of the store and the amount of content on the website. Shopify is a platform that is optimized for SEO out of the box, but there are still many steps that need to be taken to optimize a store for search engines. This includes conducting keyword research, optimizing product pages, creating high-quality content, and building backlinks. Generally, it can take around 3-6 months to see significant improvements in search engine rankings for a Shopify store.
For WordPress SEO, the time it takes to see results can also vary based on the website’s size, content, and competition. WordPress is a popular platform for creating websites, and there are many SEO plugins available to help optimize a website for search engines. Some of the most popular plugins include Yoast SEO and All in One SEO Pack. Just like Shopify SEO and most others, it also takes time for results from WordPress SEO efforts. It’s important to conduct keyword research, optimize on-page elements, create high-quality content, and build backlinks. Generally, it can take around 4-6 months to see significant improvements in search engine rankings for a WordPress website.
These are 10 simple tips that will help you improve your website’s technical SEO, which will result in faster page load times and better rankings in search engines.